Creating delight from e-commerce
to fintech, B2B & B2C since 2014.

Creating delight from e-commerce to fintech, B2B & B2C since 2014.

02

About

02

About

02

About

Design systems nerd. Mobile
design lover. Accessibility curious.

With over a decade of experience, I am a well seasoned UXer who has successfully crafted user-centered digital experiences across SaaS, B2B, and B2C. I am known for designing native mobile interfaces that feel both seamless and intuitive, yet also delightful.

I excel at creating and scaling design systems that ensure consistency, efficiency, and flexibility across product ecosystems of all sizes and levels of complexity. Whether building systems from the ground up or expanding existing frameworks, I help teams design and implement with speed and precision while maintaining a high standard of quality.

I draw on a deep understanding of user behaviour and design best practices, and have led design initiatives that drive engagement, revenue and adoption. I have a keen eye for detail and a passion for usability and accessibility. I've helped companies build products and features that are not only visually appealing but solve very real business and user problems regardless of device or platform.

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Strengths

04

Strengths

04

Strengths

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Experience

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Experience

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Experience

Reactiv

Senior Product Designer

August 2024 — Present

  • Built and maintained a reasonably comprehensive design system to support engineers during bandwidth constraints.

  • Led end-to-end design of App Clips, a mission-critical differentiator for Reactiv.

  • Partnered with AI team to design smart notification recommendations and guide the integration of AI features.

  • Advocated for and lead process changes that bridged gaps between design intent and engineering output.

Reactiv

Senior Product Designer

August 2024 — Present

  • Leading Standard growth team, supporting the core platform functionality. Inclusive of Merchant app design, configuration functionality and shopper experience.

  • Leading Plus team, supporting the enterprise platform functionality. Inclusive of 0-1 effort on App Clips.

  • Design system lead. Inclusive of merchant and shopper facing experiences.

  • Advocated for and lead process changes that bridged gaps between design intent and engineering output.

Reactiv

Senior Product Designer

August 2024 — Present

  • Built and maintained a reasonably comprehensive design system to support engineers during bandwidth constraints.

  • Led end-to-end design of App Clips, a mission-critical differentiator for Reactiv.

  • Partnered with AI team to design smart notification recommendations and guide the integration of AI features.

  • Advocated for and lead process changes that bridged gaps between design intent and engineering output.

Loop Returns

Senior Product Designer

December 2023 — July 2024

  • Led unification of B2B and B2C component libraries into an accessible, scalable design system.

  • Designed and shipped Loop’s warranty product from concept to launch.

  • Created Benchmarks by Loop, a zero-to-one feature offering merchants post-purchase analytics and industry comparisons—shipped within ~60 days of joining.

  • Mentored intermediate designer

Loop Returns

Senior Product Designer

December 2023 — July 2024

  • Led unification of B2B and B2C component libraries into an accessible, scalable design system.

  • Designed and shipped Loop’s warranty product from concept to launch.

  • Created Benchmarks by Loop, a zero-to-one feature offering merchants post-purchase analytics and industry comparisons—shipped within ~60 days of joining.

  • Mentored intermediate designer

Loop Returns

Senior Product Designer

December 2023 — July 2024

  • Led unification of B2B and B2C component libraries into an accessible, scalable design system.

  • Designed and shipped Loop’s warranty product from concept to launch.

  • Created Benchmarks by Loop, a zero-to-one feature offering merchants post-purchase analytics and industry comparisons—shipped within ~60 days of joining.

  • Mentored intermediate designer

Wealthsimple

Product Designer

September 2019 — December 2023

  • Designed and launched the staking experience for Solana and Ethereum, navigating evolving regulatory requirements and blockers to ensure compliance while maintaining a seamless user experience.

  • Led redesign of crypto transfers with enhanced education and safeguards, reducing unsupported deposits by 80%+ and aligning with compliance best practices.

  • Partnered with legal and compliance teams to implement fraud and tax features including selfie IDV, crypto loss limits, and withdrawal thresholds.

  • Led first stage of product unification (on web) increasing adoption of new products like Tax.

Wealthsimple

Product Designer

September 2019 — December 2023

  • Designed and launched the staking experience for Solana and Ethereum, navigating evolving regulatory requirements and blockers to ensure compliance while maintaining a seamless user experience.

  • Led redesign of crypto transfers with enhanced education and safeguards, reducing unsupported deposits by 80%+ and aligning with compliance best practices.

  • Partnered with legal and compliance teams to implement fraud and tax features including selfie IDV, crypto loss limits, and withdrawal thresholds.

  • Led first stage of product unification (on web) increasing adoption of new products like Tax.

Wealthsimple

Product Designer

September 2019 — December 2023

  • Designed and launched the staking experience for Solana and Ethereum, navigating evolving regulatory requirements and blockers to ensure compliance while maintaining a seamless user experience.

  • Led redesign of crypto transfers with enhanced education and safeguards, reducing unsupported deposits by 80%+ and aligning with compliance best practices.

  • Partnered with legal and compliance teams to implement fraud and tax features including selfie IDV, crypto loss limits, and withdrawal thresholds.

  • Led first stage of product unification (on web) increasing adoption of new products like Tax.

Wattpad

Product Designer

July 2018 — September 2019

  • Reimagined the library experience, increasing paid story adoption and premium feature uptake.

  • Built tooling to automate harmful content moderation at scale, improving reader safety.

  • Co-led the 2019 rebrand and implementation of a design system.

  • Mentored intermediate designers

Wattpad

Product Designer

July 2018 — September 2019

  • Reimagined the library experience, increasing paid story adoption and premium feature uptake.

  • Built tooling to automate harmful content moderation at scale, improving reader safety.

  • Co-led the 2019 rebrand and implementation of a design system.

  • Mentored intermediate designers

Wattpad

Product Designer

July 2018 — September 2019

  • Reimagined the library experience, increasing paid story adoption and premium feature uptake.

  • Built tooling to automate harmful content moderation at scale, improving reader safety.

  • Co-led the 2019 rebrand and implementation of a design system.

  • Mentored intermediate designers

Shopify

Product Designer

February 2016 — April 2018

  • Frenzy app (sunset) — Sneaker and streetwear app. Designed end-to-end experience for limited drop sales.

  • Arrive app (now Shop app) — Delivery tracking app. 
Led delivery tracking features, social sharing, and widget integration.

  • Pop up app (sunset) — Marketplace app. 
Explored product-market fit through rapid iterations.

  • Shopify core — Contributed to infrastructure enabling cash-on-delivery as a payment method.t

Shopify

Product Designer

February 2016 — April 2018

  • Frenzy app (sunset) — Sneaker and streetwear app. Designed end-to-end experience for limited drop sales.

  • Arrive app (now Shop app) — Delivery tracking app. 
Led delivery tracking features, social sharing, and widget integration.

  • Pop up app (sunset) — Marketplace app. 
Explored product-market fit through rapid iterations.

  • Shopify core — Contributed to infrastructure enabling cash-on-delivery as a payment method.t

Shopify

Product Designer

February 2016 — April 2018

  • Frenzy app (sunset) — Sneaker and streetwear app. Designed end-to-end experience for limited drop sales.

  • Arrive app (now Shop app) — Delivery tracking app. 
Led delivery tracking features, social sharing, and widget integration.

  • Pop up app (sunset) — Marketplace app. 
Explored product-market fit through rapid iterations.

  • Shopify core — Contributed to infrastructure enabling cash-on-delivery as a payment method.t

Gymtrack

Product Designer

May 2014 — January 2016

  • Founding designer—led the design of the native mobile app. Enabling clients to effortlessly track workouts via smart connected hardware.

Algonquin College of Applied Research & Innovation

Product Designer

Feb 2014 — Aug. 2014

  • Student UX design contractor for various Ottawa based tech companies. Scope of work included 0-1 design of MVP product.

Visto.ai

Product Designer (Freelance)

July 2021 — July 2023

  • Prepare immigration applications faster than ever before. Simplify your file preparation with our advanced automation and AI technology.

Aleric Marketing

Product Designer (Freelance)

March 2018 — October 2020