Designing delightful digital experiences for start ups & growth stage companies since 2014

Designing delightful digital experiences for start ups & growth stage companies since 2014

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About

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About

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About

Systems Thinker. Driving Clarity,
Craft, & Business Impact

I’m a senior product designer with experience primarily across fintech and e-commerce, I specialize in crafting scalable systems and intuitive experiences that drive measurable outcomes.

My approach is rooted in systems thinking, strategic collaboration, and inclusive design. I don’t just ship features—I build frameworks that solve repeatable problems and elevate product quality across the board. Whether I’m aligning cross-functional teams, prototyping high-fidelity interactions, or evolving a design system, I focus on outcomes that move both users and the business forward.

Design, for me, is equal parts craft and coaching. It’s about helping teams and users navigate complexity with confidence—and building products that are thoughtful, resilient, and inclusive by default.

Let’s connect. Always open to conversations about product strategy, system design, or levelling up design orgs.

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Design philosophy

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Design philosophy

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Design philosophy

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Kind words

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Kind words

Kelly is a great collaborator, connecting with people early and often to ensure we ship the best possible solutions. She’s great at collaborating with other UX-er’s to ensure that Research & Content is brought in early enough to have a bigger impact. Lastly, she pairs with many other team’s often to ensure she has considered every angle and is doing the best she can for our clients.

—Sr. Director, Product UX @ Wealthsimple

Kelly is organized and [does] a good job of keeping Figma files and project documents well groomed and easily accessible. This helps all stakeholders (like PMs and Devs) leverage her work in the product development process.

—Head of Crypto @ Wealthsimple