Kellyseayy

Education

June 2014
Graphic Design — Diploma
Algonquin College School of Media & Design

June 2014
Digital Web Studio — Certificate 
Algonquin College School of Media & Design

Work Experience

September 2019 - Present • Toronto On / Remote
Wealthsimple, Product Designer

• Increasing engagement among new and existing Trade and Crypto clients by increasing discoverability and value of features. 
• Reduced Customer experience toil and time-to-funding drastically by integrating 3rd party verification technology (Onfido) into existing verification flows. This lightened the load on humans manually verifying ID and documentation while also enabling clients to invest, trade and send/receive funds with significantly shorter initial delays.  
  
• Created a unified and cohesive navigation experience tying the suite of web products together for the first time. This included unifying both top nav and footer, enabling how clients switch between products and a net new global settings experience for new-to-desktop-ecosystem products Trade, Crypto and Tax. 
• Launched experiments aimed at either increasing top of funnel conversion, or reducing churn throughout the onboarding experience. Projects included reframing how we request sensitive information like SIN/SSN and gender information. 
• Contributing member of the design systems and a11y teams. 
• Participated in inaugural mentorship program. 

July 2018 - August 2019 • Toronto On
Wattpad, Product Designer

Leading design efforts of the Premium offering, and co-champion of the assembly and on going maintenance of our design system.

• Created a refreshed library experience to highlight paid stories an promote offline reading as a premium feature. 
• Teamed up with third party moderators to create an image moderation workflow that filters out banned content from the platform, creating a safe environment for readers while providing a creative space for writers to continue to create — at scale. Preliminary work included manually labelling, and removing content not fit for viewers. All experiences were tested with Wattpad readers and writers to ensure both ease of use as well as acceptance. 
• Audited all platforms (web, iOS and Android) noting all colour, typographic, and icon inconsistencies. Then leverage this preliminary work to better inform the building blocks of our design system that was centered around the launch of Wattpads rebrand. 
• Held a leadership role in the implementation and scaling of the design system and company rebrand.
  
  

March 2018 - Present • Toronto On
Aleric Marketing, Freelance Web Designer

Freelance web design, and consulting for Toronto/Chicago duo.

• Mobile first design adhering to responsive web best practices .
• Information architecture and taxonomy of both new and existing websites.
• Comprehensive wire-framing and client feedback loops.
• High fidelity visual design output documented and prepped for development.

February 2016 - April 2018 • Ottawa & Toronto On
Shopify, Product Designer

Designed delightful and innovative solutions to new business ventures and expansions of the core product as a member of the Garage team.

• Design end to end experiences across native iOS and Android, as well as responsive web.
• Organize and facilitate user research, interviews and testing for idea generation and solution validation.

Projects I had the pleasure of working on:

• Frenzy — all the hottest sneaker and streetwear drops straight to your phone without the hassle of lineups, bots, or raffles.
• Arrive — track the delivery of all of your online orders in one place.
• Cash on delivery — India focused
• Sello — Social selling mobile platform

May 2014 - January 2016 • Ottawa On
Gymtrack, Product & Marketing Designer

First design hire and first 5 member of Ottawa fitness hardware & software tech startup.

• Design end to end experiences across native iOS and Android, as well as responsive web.
• Marketing and promotional material including and swag, brochure sites, business cards and trade show booth design
• Rapid iteration and fail fast methodologies
• Hands on testing of both hardware and software in office, as well as on location.

February 2014 - August 2014 • Ottawa On
Algonquin College Applied Research & Innovations, Product Designer

Contract UX design for minimum viable product creation for tech companies within the Ottawa area (incl. Gymtrack).

• Participated in the planning of mvp product feature sets.
• Android first design adhering to native Android design standards and best practices.
• End to end design with clear deliverables prepped for development.

Achievements

Fall & Spring 2014
Honours level
Algonquin College School of Media & Design

Spring 2014
Award of Excellence 3rd place — Applied Research & Innovations Day 12.1 (Gymtrack)
Algonquin College School of Media & Design

Tools

Figma, Sketch, Abstract, Zeplin, Principle, Framer, Balsamiq, Photoshop, Illustrator, Indesign, After Effects

Skills

Research, Prototyping, Usability Testing, User Interviews, HTML, CSS.