Kellyseayy

Education

June 2014
Graphic Design — Diploma
Algonquin College School of Media & Design

June 2014
Digital Web Studio — Certificate 
Algonquin College School of Media & Design

Work Experience

September 2019 - Present • Toronto On
Wealthsimple, Product Designer

Leading product design efforts for client growth and acquisition while supporting cross sell initiatives and internal design system updates.

• Launching experiments aimed at either increasing the top of the funnel, or reducing churn throughout the on boarding experience.

July 2018 - August 2019 • Toronto On
Wattpad, Product Designer

Leading design efforts of the Premium offering, and co-champion of the assembly and on going maintenance of our design system.

• Design end to end experiences across native iOS and Android, as well as responsive web.
• Collaborate with PM to determine problem definition, experiment & project scope.
• Organize and facilitate group ideation sessions and workshops both within the team, and greater design team.
  
  Problems I’ve worked on include but are not limited to:
• Image moderation workflow that filters out banned content from the platform creating a safe environment for readers while providing a creative space for writers to create — at scale.
• Audited all platforms to note all colour, typographic, and icon inconsistencies to better inform the creation of our design system.
• Held a leadership role in the creation and implementation of our design system and company rebrand.
  
  

March 2018 - Present • Toronto On
Aleric Marketing, Freelance Web Designer

Freelance web design, and consulting for Toronto/Chicago duo.

• Mobile first design adhering to responsive web best practices .
• Information architecture and taxonomy of both new and existing websites.
• Comprehensive wire-framing and client feedback loops.
• High fidelity visual design output documented and prepped for development.

February 2016 - April 2018 • Ottawa & Toronto On
Shopify, Product Designer

Designed delightful and innovative solutions to new business ventures and expansions of the core product as a member of the Garage team.

• Design end to end experiences across native iOS and Android, as well as responsive web.
• Organize and facilitate user research, interviews and testing for idea generation and solution validation.

Projects I had the pleasure of working on:

• Frenzy — all the hottest sneaker and streetwear drops straight to your phone without the hassle of lineups, bots, or raffles.
• Arrive — track the delivery of all of your online orders in one place.
• Cash on delivery — India focused
• Sello — Social selling mobile platform

May 2014 - January 2016 • Ottawa On
Gymtrack, Product & Marketing Designer

First design hire and first 5 member of Ottawa fitness hardware & software tech startup.

• Design end to end experiences across native iOS and Android, as well as responsive web.
• Marketing and promotional material including and swag, brochure sites, business cards and trade show booth design
• Rapid iteration and fail fast methodologies
• Hands on testing of both hardware and software in office, as well as on location.

February 2014 - August 2014 • Ottawa On
Algonquin College Applied Research & Innovations, Product Designer

Contract UX design for minimum viable product creation for tech companies within the Ottawa area (incl. Gymtrack).

• Participated in the planning of mvp product feature sets.
• Android first design adhering to native Android design standards and best practices.
• End to end design with clear deliverables prepped for development.

Achievements

Fall & Spring 2014
Honours level
Algonquin College School of Media & Design

Spring 2014
Award of Excellence 3rd place — Applied Research & Innovations Day 12.1 (Gymtrack)
Algonquin College School of Media & Design

Tools

Figma, Sketch, Abstract, Zeplin, Principle, Framer, Balsamiq, Photoshop, Illustrator, Indesign, After Effects

Skills

Research, Prototyping, Usability Testing, User Interviews, HTML, CSS.