Product designer + builder creating delightful digital experiences for startups & growth stage companies since 2014.

Let's Talk

02

About

Systems Thinker. Driving Clarity,
Craft, & Business Impact

I'm a senior product designer with 12+ years of experience and a graphic design foundation that still shapes how I think about craft. Fintech and e-commerce are where I do my best work.

I use AI across my entire process — research synthesis, copy, documentation, exploring directions, edge cases, design critique. I also prototype in live code and ship PRs.

I've shipped products that reached millions — from Frenzy, Shopify's viral sneaker drop app that made national press, to Canada's first regulated crypto staking product at Wealthsimple. A holistic warranty system that drove 36,000 claims at Loop and App Clips at Reactiv.

I care most about building things that make people's lives meaningfully better.

Let's Talk

03

Design philosophy

  • 01

    Complexity to clarity

    My goal is always to make the complex feel intuitive. Like coaching, it’s about breaking down intimidating workflows into confidence-building steps.

  • 02

    Systems over solutions

    Anyone can ship a feature. I focus on building design systems that solve categories of problems, not just individual ones.

  • 03

    Measurable impact

    I design for outcomes—reduced support tickets, increased conversions, faster workflows. Beautiful design should also move the needle.

  • 04

    Inclusive by default

    Accessibility & inclusion are baked into my process, not bolted on at the end. Thoughtful design includes everyone—and leads to stronger products.

  • 01

    Complexity to clarity

    My goal is always to make the complex feel intuitive. Like coaching, it’s about breaking down intimidating workflows into confidence-building steps.

  • 02

    Systems over solutions

    Anyone can ship a feature. I focus on building design systems that solve categories of problems, not just individual ones.

  • 03

    Measurable impact

    I design for outcomes—reduced support tickets, increased conversions, faster workflows. Beautiful design should also move the needle.

  • 04

    Inclusive by default

    Accessibility & inclusion are baked into my process, not bolted on at the end. Thoughtful design includes everyone—and leads to stronger products.

04

Kind words

Kelly is a great collaborator, connecting with people early and often to ensure we ship the best possible solutions. She’s great at collaborating with other UX-er’s to ensure that Research & Content is brought in early enough to have a bigger impact. Lastly, she pairs with many other team’s often to ensure she has considered every angle and is doing the best she can for our clients.

—Sr. Director, Product UX @ Wealthsimple

Kelly is organized and [does] a good job of keeping Figma files and project documents well groomed and easily accessible. This helps all stakeholders (like PMs and Devs) leverage her work in the product development process.

—Head of Crypto @ Wealthsimple