Designing delightful digital experiences for start ups & growth stage companies since 2014

Designing delightful digital experiences for start ups & growth stage companies since 2014

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About

Systems Thinker. Driving Clarity,
Craft, & Business Impact

I'm a senior product designer who believes the best design work is invisible.

Over 10 years at companies like Shopify, Wealthsimple, and Loop, I've learned that the hardest design problems aren't visual. They're organizational. The ability to align a cross-functional team, build shared language between design and engineering, and create systems that scale — that's where real impact lives.

I specialize in design systems, zero-to-one product work, and the kind of inclusive, outcomes-driven craft that makes products resilient over time. I've reduced fraud exposure, increased trading volume, shipped crypto experiences for millions of users, and helped teams move faster by removing the friction between intention and execution.

Design, for me, is equal parts craft and coaching — helping teams and users navigate complexity with confidence.

Always open to conversations about product strategy, design systems, or what it takes to level up a design org.

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Design philosophy

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Kind words

Kelly is a great collaborator, connecting with people early and often to ensure we ship the best possible solutions. She’s great at collaborating with other UX-er’s to ensure that Research & Content is brought in early enough to have a bigger impact. Lastly, she pairs with many other team’s often to ensure she has considered every angle and is doing the best she can for our clients.

—Sr. Director, Product UX @ Wealthsimple

Kelly is organized and [does] a good job of keeping Figma files and project documents well groomed and easily accessible. This helps all stakeholders (like PMs and Devs) leverage her work in the product development process.

—Head of Crypto @ Wealthsimple