In an effort to create a new growth driver and market differentiator, Reactiv leveraged the power of Apple App clips. I led the end-to-end design of Reactiv Clips enabling merchants to to retarget consumers without the need to download their app. This feature matched the functionality of apps built with Reactiv but with a refreshed visual identity. This feature acted as a primary sales driver for the business enabling them to stand out from the competition and can be attributed to an increase in merchant adoption of the platform and in turn increased revenue.