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Unlocking passive crypto income—safely.
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Unlocking passive crypto income—safely.
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Unlocking passive crypto income—safely.
Led the design of Wealthsimple’s staking feature, making it the first regulated staking product in Canada. Balanced education, regulation, and backend complexity to create a high-trust, high-impact experience.
Fintech
Lead Designer
2022
~ 6 months
Opportunity
Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.
Opportunity
Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.
Opportunity
Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.
Role
Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.
Role
Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.
Role
Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.
Key challenges & solutions
💰 Making crypto feel like dollars
Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.
⚖️ Regulatory risk limits
Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.
🧠 Educating without overwhelming
Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.
💰 Making crypto feel like dollars
Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.
⚖️ Regulatory risk limits
Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.
🧠 Educating without overwhelming
Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.
💰 Making crypto feel like dollars
Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.
⚖️ Regulatory risk limits
Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.
🧠 Educating without overwhelming
Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.
Results
📈 10% adoption among eligible clients (2 weeks)
🚀 343 new users acquired from launch
💸 New revenue stream activated
📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”
Results
📈 10% adoption among eligible clients (2 weeks)
🚀 343 new users acquired from launch
💸 New revenue stream activated
📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”
Results
📈 10% adoption among eligible clients (2 weeks)
🚀 343 new users acquired from launch
💸 New revenue stream activated
📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”
Reflections
Designing under regulation is as much politics as pixels
Focusing on a single coin to start would have enabled us to learn faster
Clarity around financial decisions is just as important as UI polish
Reflections
Designing under regulation is as much politics as pixels
Focusing on a single coin to start would have enabled us to learn faster
Clarity around financial decisions is just as important as UI polish
Reflections
Designing under regulation is as much politics as pixels
Focusing on a single coin to start would have enabled us to learn faster
Clarity around financial decisions is just as important as UI polish
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