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Unlocking passive crypto income—safely.

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Unlocking passive crypto income—safely.

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Unlocking passive crypto income—safely.

Led the design of Wealthsimple’s staking feature, making it the first regulated staking product in Canada. Balanced education, regulation, and backend complexity to create a high-trust, high-impact experience.

Fintech

Lead Designer

2022

~ 6 months

Opportunity

Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.

Opportunity

Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.

Opportunity

Introduce staking through a trusted, regulated experience, turning idle holdings into rewards—and turning Wealthsimple into the default crypto platform for Canadian users.

Role

Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.

Role

Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.

Role

Product design team of one. Cross-functional collaboration with product, Eng, UXR, Content, Product marketing, compliance & Legal. Led end-to-end: strategy, flows → handoff → outcomes.

Key challenges & solutions
💰 Making crypto feel like dollars

Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.

⚖️ Regulatory risk limits

Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.

🧠 Educating without overwhelming

Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.

💰 Making crypto feel like dollars

Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.

⚖️ Regulatory risk limits

Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.

🧠 Educating without overwhelming

Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.

💰 Making crypto feel like dollars

Problem: Users think in CAD, but crypto works in tokens.
Solution: Built a toggle input that lets users switch between currencies in real-time. This pattern was later reused across the platform.

⚖️ Regulatory risk limits

Problem: Ethereum staking required user-specific risk limits.
Solution: Integrated a just-in-time suitability survey using progressive disclosure. Friction only when needed.

🧠 Educating without overwhelming

Problem: Crypto staking is complex—and scary.
Solution: Created a lightweight 4-step carousel that explained staking in simple, digestible pieces. Skippable, but reinforced trust.

Results
  • 📈 10% adoption among eligible clients (2 weeks)

  • 🚀 343 new users acquired from launch

  • 💸 New revenue stream activated

  • 📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”

Results
  • 📈 10% adoption among eligible clients (2 weeks)

  • 🚀 343 new users acquired from launch

  • 💸 New revenue stream activated

  • 📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”

Results
  • 📈 10% adoption among eligible clients (2 weeks)

  • 🚀 343 new users acquired from launch

  • 💸 New revenue stream activated

  • 📰 Covered by BetaKit: “Wealthsimple becomes Canada’s first regulated staking platform”

Reflections
  • Designing under regulation is as much politics as pixels

  • Focusing on a single coin to start would have enabled us to learn faster

  • Clarity around financial decisions is just as important as UI polish

Reflections
  • Designing under regulation is as much politics as pixels

  • Focusing on a single coin to start would have enabled us to learn faster

  • Clarity around financial decisions is just as important as UI polish

Reflections
  • Designing under regulation is as much politics as pixels

  • Focusing on a single coin to start would have enabled us to learn faster

  • Clarity around financial decisions is just as important as UI polish